Our Heart of Seoul campaign has moved from listening to action. After 89 community members told us housing stability is Seoul's most urgent need, the club opened partnership talks with Habitat for Humanity Korea and is designing programs across four tracks: hands-on service, youth financial literacy, intergenerational mentorship, and community storytelling.
When the Heart of Seoul listening campaign closed at the end of May, 89 Seoul residents had told us what they believe our city needs most. The answer was clear: 37 respondents named housing as Seoul's top priority, rated its urgency 4.7 out of 5, and pointed to young people as the group most affected.
Over the summer, the club turned those findings into a program. In July we published a bilingual results page in Korean and English. On August 3, club representatives met Habitat for Humanity Korea in Hannam-dong for a first partnership discussion, and conversations are under way with the Korea Housing Finance Corporation (HF) and the Korean Academy of Financial Consumers on youth housing and financial education.
Our service work is now organized in four tracks: hands-on service projects, financial literacy workshops for young adults, intergenerational mentorship, and community storytelling. A bilingual financial literacy curriculum is in development with our partners.
The campaign is also drawing attention beyond the club: Rotary International District 3650 featured Heart of Seoul on its website in August 2026.
Want to be part of it? Read the full findings on our Heart of Seoul page, reach us through the contact form, or join us at an upcoming meeting. Everyone is welcome, in Korean or in English.